Studio Brief 2 Presentation/Evaluation

Studio Brief 2 Presentation/Evaluation

Today we pitched our idea for the end of year exhibition and also reviewed others presenting their ideas too. Our ideas were conveyed very easily and everyone seemed to pick up on our theme of subjectivity quite well. After the presentation we received some critical feedback about the pitch. A lot of the comments related to our idea being a bit too ambitious. Some said that the physical aspect of this pitch may be quite difficult as the job of setting up the exhibition would take require a lot of labour. It also seemed like out pitch seemed to be the most pricey compared to the others. One other thing mentioned was that our main aesthetic of the colour halftone could be simplified down to just the simple line drawn grid mocked up to replicate the scatter diagram in every noise at once. This was all really useful feedback and could possibly help me succeeded in other projects. If we end up winning the competition, this feedback can be applied to the exhibition to make it better.

When reviewing other peoples presentations, I took into consideration all the things they did that impressed me so if I were to do this again or something like it I could have a better pitch. My favourite pitch would have to be the one named 'Origin' as it had such a great consistent aesthetic throughout and the way it was presented just made me want to go straight away. Their exhibition plan was really simple but not too bland at all as it was still engaging to the audience but not so much that it would distract you from the work being presented. One of the other pitches named 'Tape Trumps' was very amusing and seemed like a great idea. It was presented incredibly well and had a really unique aesthetic. It took the role of old 80's top trump cards used these as the main base for the whole exhibition. I thought though this was great, it was way too distracting and the aesthetic was so bold and unique it didn't really reflect the items the exhibition would be showing.

In my group I thought we all worked really well together with no faults at all. Everyone contributed %100 to the project and we all had something to bring to the table by the end. One thing I found lacking slightly was perhaps the communication between each other at times as by the end I didn't have an incredibly clear idea of what the exhibition was. Also, our aesthetic was rather consistent throughout but there were just a few tiny things that didn't match which may have lost us a few brownie points. Apart from these minor things I think it was really useful and I have gained a bunch of transferable skills to use in future projects.