J-card development

J-card development

After using my previously sourced patterns, I began placing them into the J-card layout. I thought the the back two panels could be fully covered in these patterns, then have the front cover clearly labelled with the title and rhino illustration. I had the front cover all align carefully so that when the J-card was opened, you could clearly distinguish the cover from the rest. Then on the spine I used one of the patterns that ran from top to bottom on the note which I found quite fitting. This means when the cassette is stacked on a shelf you'd see this extravagant pattern run from top to bottom with no explanation. This would attract attention to it in comparison to other cassette tapes where the title would be written across the spine very simply. This gives it more of a unique aesthetic. 

To further develop this, I had to change the type to English and also add some form of structure to it as I said before, it seems a bit cliche at the moment. I straightened the type so it was a bit more formal but still a bit messy and translating it into English gives a bit more context. Another thing I did to enhance it once to select some different patterns at a larger scale. I did this because I thought that in the previous design the quality of the patterns wasn't as good as it could be. Taking a larger scale of the pattern made the lines in it more dense and included more aesthetic value. I felt like this gave it more style and showed a larger amount of the pattern available. It also makes it slightly more obvious of what it is. I added the track list to the last panel which was an essential in this design. I placed the text back to back so that side A and B were easily distinguishable. Finally, I made the line weight of the rhinos head a bit lighter so that it paired well with the type. Before it clashed when I made the type more uniform. I also experimented with different colour layouts to see what it might look like when screen printed. I sourced the colours black, white and red from the Sao Paulo flag given the fact that is where the genre was formed. I tried separating the colours but in the digital mock up they kind of clash giving the fact the red and black are so different. I much prefer the two colours overlaid onto the white background. This way it includes all the correct colours and also keeps a consistent style throughout with the clashing colours. 

To add some final touches I took a few aspects from the banknote like this little strap line on the cover that translated to "house of Brazils currency". I thought this was a nice little feature to include and also another barcode like symbol on the back to give full effect on the design. Once final thing I did was tilted the type on the front and back to finalise the D.I.Y punk aesthetic of the J-card. This gave it a bit of character in my opinion and suits the rest of the imagery perfectly.