Typeface Design

Typeface Design

My reference word is intemerate, so I began my first idea with refining and simplifying an already clean font. I chose Bodoni because I felt like there was much to play with in this typeface. I decided to stick to two rules in creating this typeface which would help keep a similar theme throughout. My rules were to use straight lines and have at least one full colour block in the type. If you look at this here and Bodoni you should be able to notice the similarities.

This second idea was inspired by the innocence of the the word. Word like undefiled and pure can relate to it and when I thought of that it remind me of children and innocence. To fit with that theme I decided to use big block shapes that were easily translatable. These kind of blocks remind me of the things kids use to learn how to spell or count.

Here are two different ideas in the next image. The first one is based upon the old Nazi font Fraktur, which was so hard to read they swapped it for Futura when creating their propaganda and posters. I decided to try and mix the fonts together to be able to create a readable Fraktur. I found this one the most challenging however if it works I reckon it'll be great.

The second one was similar to the first idea but a slight alteration in the fact it isn't going to be big bold shaped but thin and subtle lines. This will hopefully show a lot of elegance and relate to the pureness of the word. I'll try and use thin strokes and a light weight and mix it with large serifs to achieve the look I want.

This final idea is my attempt to represent innocence again. Once again using a light weight I have used large lines and small shapes to create this certain style. I feel like this is probably the most basic idea however that may be the point so it could be my potential final design.