Studio Brief 3 Ideas

Studio Brief 3 Ideas

Today I was given a new brief which was to create a hole typeface which was related to my given word 'intemerate'. This defines as pure, clean and undefiled. I think this is quite a good word because straight away i can think of things to do relating to clean typefaces, sans serif or even very elegant serifs. We did a little group task to gain feedback from others on what I could do with my word.

I received some of the basic feedback like try a plain font with sans serif, try and make it really bold or really light. I think both ways will make it relevant to the word. One suggestion was to have the descenders drop down really low like a waterfall and have the rest of the type stay put. Another idea was to not include some of the typeface and have aspects of the letter that would still easily translate as that letter. One of my most popular ideas was to take a messy font and purify it. This could be done in many ways and approached from different forms.

I decided to take some of these ideas on boards and see what I could create. I used some basic fonts like Futura and Helvetica which were to go to fonts in this case. Playing with these will be a big part in this project I reckon, playing with the weight and kerning and seeing what comes out of it. I also had a look at some logos that represent pure things like Evian and tried doing their typeface and drawing it y hand to see what I could create. Repetition would probably help me alter the actual typeface into my own. Another thing I did was looked at typefaces that were known for being pure. For instance the controversial typeface Fraktur used by the nazi party which was later disbanded and switched to Futura instead given the fact it was easier to read. In my head Fraktur was once known as a pure font by the nazi's but not anymore. Maybe I could change it back into a pure font. I could try this with several unclear fonts however like curls mt or comic sans.