OUGD505 #FLUSHLUSH IDEA

To continue my research into the #FlushLush campaign, I investigated social media and found some of the publics responses to this outrageous SpyCops campaign. Upon search for the hashtag 'FlushLush' I found several people had already attempted to brand this tag and transform it into a real campaign, however it never completely took off. Here are a few examples of some officers and people trying to raise awareness for this topic.

These first two are my favourite two responses. The first one is a literal visual representation of someone actually flushing Lush. I feel like this is quite a strong image that represents the campaign very simply within one image. Obviously, it is a very low quality image however, I reckon this could be taken further and produced onto a more high quality scale. The second image is a simple mug design promoting the FlusLush movement. The reason I like this is because all of the proceeds were donated to a police survivors charity, fully supporting the UK police and what they do using this hashtag campaign as a way to promote itself. 

These two images simply represent a very simple visual identity for the hashtag campaign. This is obviously very low quality but could be the basis of the visual identity I create.

Developing from this research, my idea has taken quite an informal turn. When reviewing these previous attempts at branding the hashtag, I figured out that the reason they never took anymore form was because the design was very poor. My idea is to now make a small gift package, like Lush do, however branding it entirely inspired by the UK police branding. The package would contain a cleverly designed mug featuring the same similar content to the one previously shown. It would also have a bath bomb inside too and a guide on how to flush it down the toilet, instead of use it in the bath. The packaging would be carefully considered, following the footsteps of the competition.