After my crit I did some further research into campaigning and more specifically ones involving the police. Of course, it was quite hard to find campaigns made by the police due to the fact they practice the law however, I managed to find a small one in defense of the police in a particular situation.
Last year, Lush set up a campaign raising awareness against undercover police officers as they seemed to think they were ruining innocent peoples lives. One story in particular states a five year relationship falling apart with in seconds due to the female partner discovering her partner was an undercover the whole time. He then left her without any warning or signs he just vanished. Lush set up a campaign in their shops in protest to this behaviour using the hashtag #spycops and installing fake police tape in their stores and other similar merchandise, spreading awareness for stories like these. Their aim was to tarnish the police forces practice and more specifically the undercover police officers.
In response to this, police officers jumped on social media to defend their jobs and themselves on a personal scale. They used the hashtag #FlushLush to raise awareness that police officers are just doing their jobs and there is no personal attack going on. They do not deserve to be tarnished as a force just for this. Other people in support of them then continued this hashtag on social media raising even more of an awareness.
An idea I have is to dig this hashtag campaign out of the grave and re brand it as a fully fledged campaign with physical matter, not just hashtags. Just like Lush did a physical campaign, I'd do one in response, bringing back #FlushLush.
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