OUGD504 MY BRIEF

Brief title / working title

A Celebration of the Stonemason

Short description of publication (purpose)

The purpose of this publication is to create an awareness of the lost art that is stonemasonry and why it is so important. Stonemasonry can be found in a vast variation of places for instance church grounds. Places like this have been defiled by modern laziness in design and this is something that should be addressed in this publication. 

Target reader / audience (include reasons)

The target will be modern designers. This is because it is important that traditional design processes such as this become recognised as it is currently being tarnished by poorly produced design. Modern designers must be made aware of this change.

References/Competition (3 titles)

Concrete passages about closeness and coldness … and a couple of songs https://www.atlasobscura.com/articles/concrete-photographs-book-cover

The destruction of a challenger 520 
https://villagebooks.co/products/the-destruction-of-challenger-520

University of Leeds 
https://villagebooks.co/products/university-of-leeds 

Positioning (USP, bookshop section, other points of sale)

Art book shop/fair, this is where my target audience would be found

Price point

Quite expensive due to materials used to make it (£10-£12)

Format/Production Considerations

The publication must represent hand made craftsmanship within its production. This will resemble the hard work in design that is somewhat lost these days in modern design. Should be made with great attention to the materials used. Use at least one traditional design method such as embossing, letterpress or another form of hand rendered printing.