Studio Brief 2 Poster Development

Studio Brief 2 Poster Development

Over the past few days I have done some development into the poster for this exhibition. During a crit I found out I couldn't use the screenshot from every noise at once as it was not my own work. I decided to create my own version of this scatter diagram using only the micro-genres selected by the students that would be used in the actual exhibition. Then I tried to recreate that same effect I had before and also different variation to keep my options open.  

Here are my attempts of recreating the patterns I made before however some were quite unsuccessful compared to others. The first and third halftone effect kind of look like they belong in a children's book. The first design wasn't dense enough either as there were a lot less genres compared to the websites diagram. I managed to get past this barrier with editing the density and increasing the amount of genres in my diagram. After that I played more with the halftone effect and increasing the colours. In the second design I made a really clear gradient showing a transition between RGB but I thought it looked way too obvious and should all melt together. The final design is my most successful one as it is the most sophisticated of the four. From this distance it also looks like a big scatter diagram of some kind of list but up close you realise it is a colour halftone using only RGB. I will use this in the production of my poster.

This is a brief idea of what I'd like the poster to look like. I have used the layout from the exhibitions blueprint to set the type around the edges. This is the same grid used in the every noise at once website. The logo and halftone have carefully been matched together showing them overlap and reveal the black within. This has been done for final clarity so it wouldn't be all distort so you couldn't read it.

Here are a few different layouts I have done using this design. The logo has changed to this final version shown at the top of the design. It has been created by using bodoni as a base. I have played mainly with the typesetting in this. I found it quite hard to decide where everything should go. Originally I was going to use the same grid as the rooms layout in the exhibition, but I wanted all the branding to have the same aesthetic. To succeed with this I copied the layout used in the catalogue so they would match each other visually. Also, bodoni was the chosen typeface given the fact the logo in the top left was created using this. The logo and catchline were placed at the top and also in a bolder and thicker type so that the customer would read from top to bottom without hesitation. The clear halftone scatter diagram represents our exhibition perfectly in display of the centre of the poster too, linking everything nicely.