Studio Brief 2

Studio Brief 2

Today we began our group project with some initial ideas and idea generation. We were to brand and advertise an exhibition for the cassette tapes and flags we were producing for studio brief 1. It was up to us how it looked and the way the whole thing was curated. We would have to consider how people would walk around the space, if they could take anything home from it and many other factors. After some research we found a few important points to consider.

• gain peoples interest over time
• social media
• interaction at the exhibition
• details are important
• don't over do it and distract from the work
• layout of the exhibition
• how people move through the room
• materials usually seem to be cheap
• guides, booklets, maps and free stuff
• booklets would interact with work
• how text would be treat in the catelogue

After this we started putting out thoughts onto paper and discussing the general and bare basics of what this exhibition might look like. We started exploring the actual cassette tapes, what they were made of and how they worked. We came up with two appropriate titles, side A/side B and also rewind. This relate to the cassettes general purpose and function of how there are two sides and also that they rewind which is pretty obvious. We thought about people walking through the exhibition following the path of a tape inside a cassette as well, taking the form of a human cassette almost. We also discussed the cassettes being held up with pencils like when you rewind a cassette. Another good idea was to put the catalogue inside a cassettes case which everyone could take home. One thing discussed about the catalogue was that there would be a part A and part B. Part A would be formally laid out whereas part B would be a bit random and less . cared for reflecting on a tapes layout within the track list. Usually side A would have all the singles and basic structured songs whereas side B would be full of instrumentals, experiments and really long songs.