Studio Brief 3 Development

Studio Brief 3 Development

I have finally developed my typeface into its final form. I took the advice from the critique and applied it to the typeface and made it much better. My idea is to take the geometric shapes and edges from the sans serif type, Futura and combine it with the messy typeface Fraktur, with its disproportionate ascenders and descenders. I thought that if I added some rules to the creation of the typeface it would have a consistent look throughout out the whole type. The rules were to not use any horizontal lines and that all the angles had to be between 40 and 60 degrees. I applied this to all the letter forms and it worked perfectly. However some of the letter forms turned out quite similar or unclear meaning I had to work a little harder on some of them.

Here are the letters 'O', 'S' and 'Z'. The problem with the 'O' is that it is not on the angles that I specified deeming it un-worthy for the typeface. So I recreated it to match the rest of the type and now it fits in perfectly. The problem with the 'S' and 'Z' is that they look way too similar as well so what I did was recreate the 'Z' into that almost 'N' shape as that design is very similar to the Fraktur one. I also thickened the weight of the 'S' to give it more of an individual look for that letter.

This is my final typeface in all of its glory with the improved letters and all the correct angles.