Logotype Crit

Logotype Crit

Key Ideas:

1) Try and take two contrasting fonts like Garamond and Helvetica then mixing them together to create some kind of type form or shape. It could be in English, Chinese or maybe even a mixture of the two. This will open my mind to other medias and hopefully inspire new ideas.

2) Look into street art and graffiti. This will promote a hole new style for me to try and. This will relate back to Weiwei's 'smashing a dynasty urn' because before he dropped it he graffiti'd all over it completely breaking the rules. Maybe I could mix that with some Chinese calligraphy.

3) Take the broken vases and plates from before and turn them into a logotype. I could try arranging them into an obvious type or maybe a more subtle one. I could maybe even play with the negative space in between them.

4) Take the 6 Vignelli typefaces and give a mood/explanation for what each one represents. Give reason to why I chose the one I did.

The problem with my current Ideas are that they lack a little context. Personally I find that the context and ideas are there but they're just incredibly hard to explain. I also need to up my game with the physical outcome and add more attention to detail.