Ligature Brief

Ligature Brief

In the ligature brief, I had to turn one single emoji into a piece of ligature. We got to choose any emoji we wanted for instance 'LOL', 'OMG' and so on. Our group ended up choosing the phrase 'Mr & Mrs' which was definitely a challenge compared to some of the other options out there however that meant that if we managed to turn it into a clear piece of ligature it would work very well. We researched the 6 Vignelli typefaces and ended up choosing 'century expanded' as we thought it had the most class and fitted perfectly with the phrase. For instance if Mr & Mrs was put into context it would usually be in a formal situtation such as marriage related documents, banking details and so on. This font features serifs and elegance making it quite a formal font compared to say helvetiva or futura. Through all the experimentation we conducted we ended up deciding to envolve the whole surname into the ligature, stating that the whole surname translated as Mr & Mrs instead of having one tiny little symbol.