Wednesday, 31 January 2018

Developed poster designs

Developed poster designs


Today I acted upon the feedback I received from the crit based on my poster designs. I decided to develop some even further and some to start from scratch. I also conducted some research into some of the related topics so I could generate more relevant ideas. 


 Here are two alterations of my first idea. I wanted to approach a new style that I hadn't done before and to also use a typeface which I was not familiar with. The reason I did this was because I thought maybe it would change my way of approaching this design. I haven't really used a grid here either because if I was going to create something quite unique it was going to have to break the rules a little and seem less like a poster. I have included some phone numbers and also one of the designs from the previous blog in this design for obvious reasons, the poster is advertising something about phones. Throughout these designs I have also gone with the theme of distortion which is why these are all so grainy kind of unclear. The reasoning behind this was because at the time this event was originally set, mobile phones were very cheap and there displays were incredibly pixelated. This theme travels through these designs.



These two seconds ideas are also very similar to the first as I wanted to push this style of design. I also managed to incorporate one of the previous ideas from before and also largely incorporated the phone number aspect for more obvious visual language. These ones are a bit less distort however which I think makes it slightly more legible perhaps. I have stuck with the same typeface and colours and I also reckon i'll replicate this design in further projects.



 This third idea tackles with the idea of repetition. I wanted to try and resemble a text message within this design which you can see is quite obvious on the right side. That little text conversation there draws the viewer away from the busy exterior and the point was to ask them the question, 'are you going?' to this event. The repetition of the sentences here can also resemble all the people involved in this event. Many people creating the same sounds out of their cell phones, just like a single sentence being repeated a few times. I also used an illustration of an old Nokia phone here which was one of the more popular phone of the time. I did this for more explanation to the viewer as if it was not included the hole thing may not make much sense. It could just look like a bunch of random type.


This designs idea focuses heavily on the distortion aspect of my ideas. I wanted to resemble an old phone screen by including lots of obvious pixels and wavy colours. This kind of looks like looking at an old cell phones screen right up close. I matched the type to a similar one of the type used on those displays but with a slight twist. All the type appears in different sizes so the reader knows which parts are initially most important to them. Seeing the artists name 'Golan Levin' may attract such fans instantly.


The idea behind this final one was that when your'e on the phone to someone, especially with an old school Nokia, the call can usually break up if not quite often. I wanted to resemble this in type by cutting up the letters and words so you can still identify them, but they're missing pieces just like on a phone call. At first you may not be able to read it but if you concentrate hard enough it comes clear. Little bits of information dotted around the poster don't distract you too much from the central type but are also very clear and fit with the aesthetic perfectly. The theme of distortion was used once again with to give the added effect of the event. 

Monday, 29 January 2018

OUGD405 Initial Poster Designs

OUGD405 Initial Poster Designs

Today I had to quickly produce a series of posters for the 'Cell Phone Symphony'. This was a symphony created by using only cell phones in the mid 90's. It was don't by simultaneously ringing the phones in a room and attempting to create some kind of musical form. The poster in my mind had to relate back to this era and the glitchy technology time of the 90's, so perhaps incorporate a some pixels and distortion into the work. Also I had the idea of using phone numbers as well given the fact the whole thing was about phone calls and cell phones. 




Here are my final three designs which I aimed to match that 90's theme quite literally. I used an old typeface which was very text edit related and kind of reminded me of the Matrix. I also managed to incorporate pixels from the screen with some random perspective photographs off the screen. The reason I chose these colours as well was because I wanted to use a simple CMYK format which could be found in many simple and refined designs.


Here is the feedback I received from my initial ideas. Some of the key points are listed.
  • Why these colours?
  • Why this typeface?
  • Why did you use a conventional grid?
I was un aware that I used a conventional grid in these designs but I feel the other questions can be easily answered. These points will help me further improve my designs.

Wednesday, 24 January 2018

Grid System Publication Info

Grid System Publication Info


The golden ratio is a grid that describes a perfect symmetrical relationship between two proportions. It is used to create pleasing, and natural looking layout in any design work. It has been believed that the golden ratio has been used for over 4,000 years by artists and designers. Some believe it may have been used even longer then this by the Ancient Egyptians to aid them in building the pyramids. A lot of Greek architecture also embraces the golden ratio in the construction of their buildings such as the portico. Everything from the position of the columns and the height of the ceiling are all based off this grid. Even the painting of the last supper was loosely based upon this. The golden ratio is approximately equal to a 1:1.61 ratio and can be illustrated using a large rectangle also known as a Golden Rectangle. 

A modular grid is a grid with multiple columns and rows creating a series of squares or rectangles for all the contents to fit within. It has been around for a very long time and has been popularised by newspaper designs. Those designers created the modules for each component of a story told in the paper. This grid is good for separating information within a single spread. If there was an abundance of information, this grid would be used perfectly for separating this information and making it seem unrelated to one another. This grid can also be used for website design due to its flexible layout, it can also be used for a minimalistic design for perfect organisation.

A multi-column grid or just a column grid is a grid with multiple columns across a page. A very simple grid with great purpose. It is very useful when presenting large amounts information with intervals or gaps. Fir instance you could reserve certain columns for text and one for image, dividing them equally. Such text and or images can also stretch across the columns to create larger bodies, depending on the style that has been aimed to achieve. The width of the column is always up to the designer so there isn't really too many strict rules with this one. It would usually depend on the size of the text. The columns should express an ease for reading at a comfortable level. Wide spread columns make it more difficult to translate the text to the reader and especially hyphenation which should be avoided in these scenarios. 

Friday, 19 January 2018

Final Book Cover Crit

Final Book Cover Crit


I participated in my final book cover crit where my rationale and final outcomes were judged. I received a lot of positive feedback luckily. A lot of people commented on how much they liked the choice of colours here where a few disagreed and said it should be black and white to match a musical notation sheet. I may edit the colour further but add more colours, not take them away. Everyone loved the hand made text I included and my quick final decision to put it in large on the back was a good one. Some of the issues people picked up on however was some simple ones that I can easily tweak. For instance to make the label a relatable colour within the book instead of bold black as it is way too distracting. Also to align the blurb up with the image on the front, which I thought I did at first but I guess not hard enough. 

Tuesday, 16 January 2018

Peer Review

Peer Review


For my peer review I was advised upon a few things that I could change to make my final ideas a little bit better. Just a few little tweaks to give it that final finish. First I was advised to maybe put the authors name on the spine to make it more of a traditional book cover. I wanted the book cover to be plain and simple however so if I did this I would have to remove the authors name from the front cover which I also tried. I didn't like this alteration too much so I decided to try the authors name on both parts, the spine and front. To make it simpler I changed the font size and made it less obvious and engaging so you could still get the full effect from the cover. I also changed the position of the label so it was centred like the rest of the items on the cover like the text and image. This made the whole thing fit aesthetically correct in my opinion. I also decided to widen the spine but i'm not too sure if i'll keep this design decision or not yet. 




Monday, 15 January 2018

Book Covers Crit

Book Covers Crit

Today I participated in a crit and received feedback on my three book cover designs. I found this very useful and will help me further develop my chosen idea to perfection. To summarise the feedback I got, I should basically combine small aspects of each design into one as my work was strong it just had to be put into form better. I should also try and simplify my work a little further also if I was going to make it more minimalistic. Following these pointers will help me make a much better series of book covers.


  • Collage
  • Take out the blue and emphasise the first set of colours
  • Take something referring to Japan and use it for 'south of the border, west of the sun'
  • Orange seems dated, use modern colours
  • Listen to jazz music again
  • Pull colours from falgs
  • Black + white and spot colour
  • Hand done type works really well
  • Have text in white - use more white/empty space
  • Experiment combing image with text
  • Keep it loose/play around with grids and variations
  • Mix all ideas together
  • Boldness = effective
  • Text . on top of image
  • Each book different colours
  • Image repeated

Friday, 12 January 2018

Third Book Cover Design

Third Book Cover Design


For my final idea I decided to remain with the theme of record covers and the photography aspect of it. I wanted to create a series of books with separate photos within each book holding the familiar theme of jazz music. I went to a local jazz night and managed to take a few photos there which were perfect for what I needed.





 Unfortunately the photos were not the best quality given the circumstances but I still managed to use them for good. I thought I could related certain parts of the images to the individual books, for instance the bar would be used for the 'south of the border, west of the sun' book as it was based upon a jazz bar. The other specific instruments would relate to the other books due to the heavy musical aspects in the two. 'Hear me Talkin' to ya' would possibly just have an array of instruments or maybe a microphone included due to its relation to all original jazz musicians and the amount of artists mentioned in the book. 'The Bear Comes Home' is about a saxophone playing bear and there was no sax in any of the images unfortunately so I may have had to improvise with this and take the aspect of the band to represent this one.





 Here are a few examples of what i'd like my covers to look like. Once again it may be heavily inspired by record sleeves and the layout. I also wanted to take some of the bold colours used in already existing jazz posters and books as I thought these were just a an obvious choice. This time I reckon i'll experiment with different colours between the series as my previous ideas have kept the same colours throughout. I also noticed that these old fashioned jazz designed used a similar decorative typeface which I thought I could perhaps steer away from. I decided to use perhaps give it a contemporary/modern style and use a simple sans serif type like the example in the bottom left.




These were the images I cropped and edited for my designs and I managed to get the specific scenes I wanted as well which was a bonus. Luckily I managed to save these low quality photos. I think these may need further development however because I wanted the colour of the book cover to be the same as the image and there is multiple tones within these images. I reckon I need to limit it down to one colour.




These are further developed halftone images with just the one colour are exactly what I wanted. These will be perfect for further development and will match any background colour I include. Hopefully it will turn out alright if I put it with text and also different scales and such.


These were some simple back cover designs I created which are both rather similar. The only change was I put the text into a straight box on the second paragraph which to me gave it more formal structure. I used a multi column grid in this design because I wanted to use a much more simple layout in comparison to the other two. The idea was that this would hopefully encourage me to simplify the whole design of the cover and use plenty of white space. 



These are a few variations of the front cover in different layouts and sizes. I reckon the image has worked well on all scales which means if it was ever put into context and advertising forms, it would look totally fine with no alteration to the image quality. I also experiments with the type on the top left image seeing if I could maybe experiment with the direction instead of using the traditional format. This was my favourite design of the three.






Here are my final three ideas for the third series. I think they have turned out really well and I used separate colours this time to try and separate my ideas from each other without making them look all too similar. I kept the same layout through each cover to give it the same consistent look within each of them despite the colour change. The colour change also helps separate the books at the same time as the art on the cover could be mistaken as the same image. I also managed to find a font that fit in with my style here. As stated before I wanted to use a simplistic and modern sans serif font here instead of a stylistic jazz font to give it a modern style. I am also really happy with how the colour and the image don't clash too much at all and they blend perfectly without too many tones at all being absorbed. I also find that the border I have placed around the outside of the cover gives it some depth so the whole thing doesn't seem too flat or harsh on the eyes.

PPP: MODULE BRIEFING

In the module briefing, Alec discussed what we will be going through this year in this module. Some of the key points in PPP that we need to...