Wednesday, 29 November 2017

OUGD 404 Chosen Theories

Complimentary Colours


This theory that I decided to address was the complementary contrasts theory. This was the theory that colours that were opposite in the colour wheel would compliment each other no matter what. For instance red would compliment green or in my case, sandy dollar would compliment luminous blue. There are some theories that even address that different colours can affect our mood and also the way we see things. For instance a red would make people angry and blue would make people quite the opposite of this.

In some cases, if contemplating colours are not used correctly it can cause an optical illusion. If a certain colour was surrounded by another colour which was not contemplating it, the initial colour would be presented either darker or lighter. This can make the initial colour seem unreadable at time. This is because our eyes require those colours to be balanced for us to be able to understand them. Complementary colours must be used with the correct proportions in order to gain a statically fixed image. The stabilization of these complementary colours are specifically important in situations such as mural paintings and and other large publications. It is the key to a clear and concise image. There are illustrative exercises to help define some of the complementary contrasts between some tones such as greys. A gradients would be presented and more and more colour would be added the complementary colour. In the middle of each diagram we would get a grey. If the mixture fails a neutral grey would appear meaning that those two colours were not complimentary.

There are many paintings based upon the complementary colours theory however, these paintings would not baldy use these colours up front. These colours were perhaps be second thought. The compensating tones in between these colours would be used the most to display a complete visual dominance. These mixed tones would naturally fill more space then these pure complementary colours and hues. Two complementary colours can always be used to make some really nice chromatic greys also. The Old Masters would produce these greys by stripping those pure colours back or even by varnishing with thin film. These grey's can be found in old paintings in the movement of pointillism and such. Finally, paintings of nature and florals are very popular with contemplating colours giving their natural glow just so happens to be contemplating.

I wanted to to use my given pantone colour, sand dollar and use its contemplating colour to produce some sort of physical gradient, perhaps with a wide colour range and chromatic greys. To do this I decided to use movement and photograph the colours mid motion to see if they would blend together. I waved the two colours in front of each other and took several photos to see if my idea would work, which it did. I can certainly take apart several different hues from these diagrams. I also wanted to try another form of movement to maybe gain another tone to see what other ways I could create these colours. I attached the colours to a rotating fan and photographed it mid movement once again and I had a very similar outcome to the previous experiment.

Contrast of Hue

This element focuses on contrast of hue. Contrast of hue illustrates a colours different hues within contrast. It demonstrates its different hues within extreme luminosity with light and dark tones. Primary colours such as red for instance, would portray this perfectly given the fact it is quite an extreme colour in this cse compared to others. It would demonstrate this theory perfectly. When this theory is demonstrated it must show at least three separate hues within the form. The intensity of the hue fades away as the contrast is removed from the primary hue. Colours such as green or orange would be weaker in this case in comparison to these primary colours given the fact they are tertiary colours, and previously mixed. To establish these different hues due to the contrast, black or white lines can be applied to show this more clearly. Most of these tertiary colours have a suppressed influence, whereas primary colours pretty much every time have a pure and undiluted affect.

Contrast of hue usually assumes a large number of variation in colour when the chosen colour is varied. However, you could have either an endless amount of alterations or a very few amount in fact. Whether black or white are included as elements of a certain colour palette is usually up to the subject matter. It could either include them or not. You could just display the different variations and end with the warmest or coldest possible variation of the chosen colour.

In this subject matter, whites would usually weaken the luminosity of the adjacent colour and then the opposite for the blacks. They would make the colour adjacent softer. This exercise could be experimented with when using patches of colour and without preassigned shapes. However this may cause the person experimenting to play with shapes instead of colour. To gain maximum results for an experiment such as this, a checkerboard pattern would be used to display this best.

Contrast of hue can be found in many different contexts such as clothing\costumes and pottery. In the middle ages, contrast of hue was used in a lot of decoration. Maybe not for aesthetic pleasure like today but for sheer pleasure in decorative creations and studies.

To embrace this theory in my own work and using my own colour, sand dollar, I decided I wanted to work with a colour most similar to this which in this case was skin tone. I wanted to see if I could explore different contrast in hue within similar skin tones and other people also. My idea was to photograph some skin tone and change its scenario to see how the colour changed. In this case I did such things as put some of my samples in cold places and saw that the tone became colder. I also applied heat to some of the samples and saw how the colour would become warmer also. This has given me a very wide range of contrast in hue within similar and other skin tones.

Light-Dark Contrast

This part focuses on the light-dark contrast theory. This is simply an expression of light and darkness within different hues and colours. This is a fundamental aspect in all of our lives, designer or not. A painters strongest expression of this aspect would obviously be black and white. This theory expresses many greys in between also, and a whole lot of chromatic colours. All of these shades and tone hold great value in all of our work and especially in the painting trade.

The purest black would have to be black velvet and the white equivalent would be baryta white. There is only one possible maximal black and white but an almost never ending number of light and dark greys, forming a continuous scale between black and white. The amount of distinguishable shades of grey is really up to the individual and their perception of colour. Some can even lower their threshold with practice, increasing the amount of tones available to them. A very important part of any painting or drawing is shading and tone. That is why this theory in some cases is so important.

Neutral grey is a very lifeless, achromatic colour which is very influenced by contrasting shades and hues alike. Given the fact is is rather mute, it can hold great purpose. Any colour possible can transform grey for its neutral state, into a complementary colour in correspondence to the chosen colour. This transformations takes place in the subjectively and not objectively in these colours. It can even diminish luminous colours colours to an almost stale state, creating some life of its own.

Certain exercises can be held to test this theory such as selecting certain shades of grey from a scale and rearranging them into a certain sequence to for a composition. Then placing these colours within a checkered sequence, it can test students eye for detail in tone. The main point of the exercise is to cultivate vision and perception of light-dark gradation and their contrasts.

My idea to test this theory in my own form, was to take my given pantone colour, sand dollar, and use that colour to experiment with different shades. I wanted to see what kind of colours I could produce with different lighting and also in darker regions. I decided to use skin tone again as it was the closest thing I could find out my colour. I found that when photographing from a certain angle featuring different shades, I could get a gradient within this produce. My target was to see how many greys I could also find in between these as this would help prove that the light-dark contrast theory was in use here.

Monday, 27 November 2017

OUGD 404 Ideas

OUGD 404 Ideas


My first theory that I wanted to explore was complimentary contrast one. I wanted to take my colour, sand dollar and show it's contrast with its complimentary colour and also what was between it. In this case that would be luminous blue. What I want to do is try and physically mix these colours and see if I can create a clear gradient. Another thing I wanted to try was combine these colours digitally to see what colour it would create by fact and then try to create that colour physically. Some of the way I could try to combine these colours for instance, could be printing them out and photographing them while they're moving quickly past each other. I could attach them to a fan and photograph them mid spin. After getting these photos I could then find other pan tones within that image.


My second idea would address the contrast of hue. My idea was to use skin tone as a big part of this idea given the fact the pan tone sand dollar is very distinguishable as a skin tone colour. This theory explore different hues within a colour and how they change. If I did this I would take photos of lots of different skin tones and compare them. I would also but these skin tones in different environments and see how the colour changes. For instance I could make the person eat something spicy and see their skin tone turn red or make them stand in the cold and see it become more pale. I would document this with photography.


The third theory I chose was the light-dark contrast. This theory demonstrates the differences between warm and cold colours and the different shades within them. The way I wanted to show this with my pan tone colour was similar to the previous idea. I wanted to use skin tone once again as my pano tone relates very well with this. What I wanted to do was use one persons skin tone and photograph it in different lights for instance, light and dark or natural light compared to physical lighting. I would also take photos from different angles given the fact one side would be in the shade and one would be light up.



OUGD404 Colour Theory

OUGD404 Colour Theory


Today I began the new studio brief which would require me to create a book based upon my given halftone colour, which was sand dollar. Here is some of the notes I took during the colour theory talk.

  • Learning about colour, grids and layout
  • How am I using visual language to communicate my ideas?
  • 3 books that are linked
  • At least 3 elements of colour theory
  • Johannes Iten - The elements of colour
  • Josef Albers - Interaction of colour
  • Explanation of the concept and how it works
  • Blogs, how did I develop it, impact, act on comments, reflect critically
  • Hue - One colour
  • Colour - 1 or several hues
  • Chromatic value - Colour, tone and saturation
  • Chroma
  • Intensity, saturation or brilliance - relates to higher or lower degrees of vividness
  • Shades are hues and black
  • Tints are hues and white
  • Complimentary colours, opposite
  • Tone is adding greys
  • Pantone is a colour system used to define colour
  • Monochromatic scale - strip the colour away
  • Warm or cool, contrasts in temperature

  • To do list
  • Choose 3 colour theories
  • Write a list of research tasks to overview to present
  • Begin gathering ideas

Thursday, 9 November 2017

Screen printing Module 3

Screen printing Module 3


Today I decided to screen print some of my ideas and see how they would look physically printed instead of digitally. The whole process was a bit difficult given the fact I had my screen stolen and I had to start all over again, so you could say it was a long and painful process. I decided I wanted to print my full typeface to see what kind of outcome I could get as I knew screen printing had a very specific style that I wanted to acquire with my work. 


This was my first successful print and a very simple one at that. For this I only used simple cartridge paper and some plain blue ink. The outcome was very basic but that's what I wanted, to show my typeface in a very simple form. I really like the texture that has come out from the letter forms. It looks quite worm out and old.


For this one I used a very bright fluorescent red and a metallic shiny purple ink. The outcome was quite bizarre and you can hardly tell the ink was purple but it works quite well. The ink almost seems like chrome or reflective. This has print is a really strange one but that's why I like it as you don't always k now how your print will turn out.


This print was done using my logotypes pattern from studio brief 2. I tried to do a gradient when processing this screen by applying some red ink half way down the screen. Unfortunately I did not get the outcome I expected how ever I was surprised to receive this outcome which turned out really nice. Its always the mistakes that turn out the best it seems.


This final one was done with the same colours as before but slightly mixed together. I also attempted to overlay the pattern with one of the shapes from the typeface design. Unfortunately the overlay did not quite work exactly how I wanted it too, however it has a really cool effect in general. 

End of Module Evaluation

End of Module Evaluation


In this module I have learnt a lot of new skills which I will be able to take further into other modules such as, screen printing, designing layouts and zine creation. My main outcome for this module was my type specimen, which had the layout of a basic zine which folded out into an A3 poster. This was definitely a skill in its own as before this I had no idea where to begin with such a thing. I had to learn which order my pages were to go in, which side the poster was on and also a presentable layout for the whole form. I researched into several types of bindings that I could use which I would really like to try eventually however, none of them would allow me to unfold my specimen into a poster. I found a really easy way to do this just by folding and cutting in the correct places. I experimented with this several times using different colours and layouts to see what kind of forms I could create. This taught me that my choice of paper was also very important because the nicer the paper the more professional it would seem. I practised this with normal printing paper, fluorescent paper, thin card and also cartridge paper. Cartridge paper ended up being my final decision as it had a really pristine and crisp finish to it which also aloud it to fold back from its two forms very simply. Finally my choice of colours had to have some in depth thought to it. I decided to go for some very bold and contrasting colours as I found it gave a real modern theme to it all in comparison to the typeface created.

Another skill I learnt was how to screen print. This is something I wanted to learn for a long while. I learnt how to clean and expose the screen before finally printing with it. I printed my final typeface design a few times using different types of paper and some really nice ink. This process was a very difficult one however and took a long time to process all the information and also learn how to do it all. Once I had finally finished this long process and also after having my screen stolen and starting all over again, I finally managed to print and the outcome was great. I feel like you could almost print anything and it would look good. You'd have to try hard to make it look bad. I'll definitely repeat this process again in other modules and hopefully I'll get to try some of the other print processes that exist. 

Finally I also learn a few things on illustrator that I did not previously know. For instance I learnt how to use the pen tool properly and it improved my general skills in drawing digitally. I'll definitely take this skill into other projects as it is a piece of software that I use very regularly. All of these skills will improve my quality work in future modules and will hopefully be noticeable to me and others.

Monday, 6 November 2017

Studio Brief 3 Final Crit

Studio Brief 3 Final Crit


Today I had my final crit for studio brief 3. I received a lot of positive and negative feedback from other people which will help add some final touches to my work. Everyone seemed to really like my little type specimens and typeface. There were a few letters that some people did not agree with but it was mainly positive. The biggest issue was that my rationale did not have any information at all on my chosen word and sort of where I got my ideas from. There was a vague explanation but nothing solid. This wont be hard to fix however and apart from that everything else was totally fine.

Type Specimen

Type Specimen


I decided to create a type specimen to display my typeface in several different forms. In doing this I could demonstrate how my typeface could be used in several different scales and still be readable. I could also show it put into context, for instance a word which you could easily read in my typeface. I made this type specimen in such a format which means it would also open up into a big poster with the whole typeface displayed on it giving you a larger form to view it in and pick out its finer details. I also included a repeat pattern on some of the pages which gives it all quite a clean finish but the reason I did it was to demonstrate that all the angles were the same and you could fit the letter forms together in anyway. 






I chose quite a thick paper which you could almost call card. I decided to use this material because it feels very refined and also slightly worn out, giving it an old fashioned feel while also having a very modern and crisp print. Due to the thickness if the paper, the folds have become very stern meaning that when it is folded out into the poster form it can be folded straight back into the zine form with ease. The reason I chose these colours was because I quite liked the contrast between modern and old. Modern being the colour and old being the typeface, however some may argue that the type is also very modern.






I also attempted to invert the colours to give the specimen some more alteration. However, the quality of this one is a bit worse giving the fact there was more printing and ink involved it looks like the paper has been slightly damaged. This gives it a bit of a weathered look which at first I kind of wanted however this is way too much and looks like its been sat on for days.

PPP: MODULE BRIEFING

In the module briefing, Alec discussed what we will be going through this year in this module. Some of the key points in PPP that we need to...